17 Do's and Don'ts for a Successful SEO

17 Do's and Don'ts for a Successful SEO

As Google updates more algorithms to keep up with user behavior, we'll start to see major changes in SEO
If you are not aware, by the end of December 2019 Google updates were very aggressive, even our own organic search traffic was low and Google confirmed some of them.
Nevertheless, Google (along with other search engines) becomes more accurate as each day runs. This fact predates using various SEO strategies to get people on the good side of Google. But some of the SEO techniques may not be the best option.
In this guide, you'll find some important SEO methods that you should only do along with some "don't" for the remaining days of 2020".

1. Target long-tail keywords with  long content

Target long-tail keywords with  long content

Rand Fishkin of Moz.com once said that long-tailed keywords cover almost 70 percent of all queries that people put into Google. Also, according to research by Ahrefs, most of the Google searches have 3+ words. This means that long-tail keywords bring more quality traffic to your website, as opposed to simple short keywords that you use.

But why should you write long-term content adequately?

Long form content is more creative and informative. You can put pictures, infographics, video material etc. in it.

It attracts more people who will share it on their social media account. In addition, long-form content helps you target long-tail keywords more efficiently. This is one of the best strategies you follow.

2. Before Start Writing Your Content Measure Keyword Metrics 

Before Start Writing Your Content Measure Keyword Metrics

It is important to measure and analyze the keyword metrics used for your website. There are some basic metrics that you should understand if a particular keyword is good for your site. I highly recommend employing a tool like Ahref to work out this information for you.

These metrics are:

* Keyword Difficulty
* Search Volume
* The rate of return
* Clicks

If you want your site to be found in search, be sure to analyze your keyword performance.

3. Follow relevant linking contextually

Follow relevant linking contextually

When it comes to linking, you should be careful what you do. Yes, it is necessary to link to other websites and content. On the other hand, a thoughtless link can cause readers to think that your site is full of spam.

If you do not want to fall into the trap with your linking strategy, I recommend you to focus on official web resources. These resources have a high domain rating and visibility, so a link to one of those websites will give you an advantage that your site absolutely needs.

4. Create static URL

Create static URL

The overall quality of a website depends on the URL that is on each page. There are lots of discussions about which types of URLs perform better - static URLs or dynamic ones. To set things straight, review the definitions for each type of URL.

A static URL is one that keeps its content unchanged until the changes are hard-coded with HTML. A dynamic URL is one that is the result of a search within a website, driven by a database running on a script. But why do static URLs perform better than dynamic ones? Here are some reasons to be considered:
  • High keyword prominence and relevance
  • High click-through rates in SERPs, emails, web pages
  • Can be adjusted in a special anchor text that will help to increase the page rank when linked directly to the URL format
  • Major search engines handle static URLs easily (if there are many parameters) as opposed to dynamic ones.
However, dynamic URLs have a lot of negatives, including:
  • Low click-through rates
  • Low keyword prominence and relevance
  • URL is almost impossible to remember
  • A higher chance of cutting the end of the URL that may lead to 404 or other errors
  • Therefore, creating static URLs is an option that you should remember.

5. Image Size Optimization

Image Size Optimization

The top priorities for the images you use on your website should be high quality and small in size. You should always remember that images can hamper your site. If a visitor notices that your website downloads very slowly due to images, they will leave it without hesitation.

In addition, Google states that page speed is one of the most important ranking factors. Therefore, test your pages with the assistance of the Pagespeed Insights tool.
Here are the criteria you should focus on:

file name. A descriptive filename is like a keyword that you use in a particular URL. This helps search engines determine relevance. There should be information about each image. Forget about a "DSC0023.jpg" filename for images. As you can see, the name of the image is not used by the search engine. Instead, provide a full descriptive name. For example, "Floyd-Mayweather-Punches-mcgregor.jpg."

Add image. Images work ideally for adding. To do this correctly, you ought to use relevant keywords. In addition, this technique works in an excellent way when you publish guest posts on other websites. You can add a link back to your site directly from images.
ALT tag. This is one of the most important image characteristics. The ALT tag tells the search engine about a topic that is relevant to your image. Practice suggests that it is better to keep the ALT tag concise but descriptive.

Image Relevance. It goes without saying that the images you apply should be strictly relevant to what they describe. You should not post an image of "child" on a page related to "soldier".
image size. Perhaps this criterion plays an important role in the process of adaptation. If images make your page load slower, this will give rise to "user distress". People do not want to wait even 10 seconds to download the page. Therefore, you should compress the images you want to add to your website.

6. Create a Sitemap

You know that a search engine must index all the pages of your website to be displayed in SERPs. However, newcomers do not know how to help search engine index website pages. Presumably, the solution is as simple as A-B-C. Create a sitemap that lists every page of your website that makes indexing a very simple process for search engines. Do not ignore this step.

7. Mobile-optimization

Mobile-optimization

Nowadays almost every single person uses mobile devices to keep in touch. In addition, mobile devices are a great way to spend your time on the Internet. Google also knows the same. As a result, the main search engine in the world prefers mobile-friendly websites. To avoid being ignored by Google, you must do a mobile optimization of your site. Do not overwhelm your website with advertisements and try to make it easier for mobile users to navigate.

8. Invest heavily in social media

I consider social media marketing to be one of the best ways to advance your website. A social media presence is not just about creating accounts in modern platforms. It is more about how often you post news on content and what level of engagement you get.

Invest heavily in social media

If you are producing content or contributing continuously, share them on social media. If you read other publications within your industry then go ahead and share them as well. There is a lot of content that you can cover within social media so there should be no excuse as to why you should not participate.

In addition, you know that search engines use algorithms to specify whether your content is worth being ranked. Users of social media platforms select articles that they feel are valued. If they see that your content is readable and useful, they'll share it on their social media accounts.

9. Blogging

Blogging is definitely a "must have" option for your website from an SEO perspective. In addition, blogging is a powerful tool that can fulfill your business needs. You should know how you can set up a blog for any type of business that you plan to manage.

Nonetheless, blogging requires certain rules that you should follow.

First of all, no one wants to read old material. This means that you should produce high quality materials as often as possible.

Second, do not restrict yourself to writing formal, text-only articles. Combine your content with images, infographics and video content. Try to make your blog impressive and eye catching.

I mentioned that high-quality content is shareable on social media channels; This will bring more traffic to your website.

10. Guest posting

Guest posting

Blogging and guest posting have a common feature - content writing. However, if blogging is directed at improving your blog, guest posting is about writing articles for other websites.

Other benefits of guest posting are because:
  • You get quality traffic
  • Establishes its authority over the subject
  • Improves your writing skills
  • Social networking provides benefits
  • Builds awareness of your site and business
  • Provides link-building opportunities
Write For TechYaari.

Now consider some things to avoid :

1. Don't just chase for backlinks

Don't just chase for backlinks

You might think that building backlinks is a core strategy you should practice, and I don't want to cheat you - it is. Yes, it is important to make links to relative websites. But do not do it blindly. Some key suggestions:

quality over quantity. Try to get links from at least 30+ domain authorities
Do not link too many at once. This will flag the search engine as you may be linking bytes.
Just don't do it for easy links like social bookmarking, directories, etc. The harder it is to get a link, the better quality it usually is.
link building

The reason why you should walk the line in relation to link-building is simple. Google may consider a large amount of links from other websites or from something suspicious (eg, gray / black hat SEO strategy). Therefore, use the link wisely!

2. Don't payment for link

Do not pay for links

When you link to some reputable websites or get backlinks with the help of guest posting, Google did not penalize your site. However, when you purchase links from low-authority (or even high-authority) web resources, you may get into trouble.

Remember that Google leads those backlinks created naturally on your website. Hence …

No payment
Do not use "link farm" websites.
Only natural ways to get links are better.

3. Do not use external linking "often"

It is not surprising that the use of external linking can often be disliked by Google. When Google finds too many external links on your website, it may consider these links to be spam or you are simply one of those directory websites.

It has been said that using unnatural methods of linking will be penalized by Google. Again, do not use external linking.

4. Do not use "accurate" anchor texts or even keyword content

Now I want to reflect you back to the early days of SEO, when various professionals used questionable techniques to influence website ranking in Google. This led to a focus on keyword density.

Do not use "accurate" anchor texts or even keyword content, keyword stuffing

"Keyword stuffing" occurs when a particular website has a list of keywords (words and phrases) that are not relevant to the website's content. Here are examples of keyword stuffing courtesy of Google:

Using similar words or phrases often (for example. Our company produces high-quality mobile applications. If you need to buy high-quality mobile apps for low prices, you can see our prices here . If you have already decided to buy a high-quality mobile. Mobile application, then contact us using this email address.)
Various lists of phone numbers or addresses that are irrelevant to your website.
Keep in mind that there are many websites that use keyword stuffing. But it is not dominated to do the same thing, because your SERP ranking decreases because of keyword stuffing.

And it's going to be more difficult for an explorer to find the information they need.

5. Do not focus on "text only" content

I do not want to mention that written material does very well. It's not like that. Written content is the basis for every blog on the web. But you should enrich your blog with high quality articles, no question.

However, I encourage you not to advocate 100 percent of this practice.

Instead, try to show a little creativity. Publish video content. This will resonate with your target audience. There is a bunch of individuals who wish to read 3,000+ words of content, but some others would like to observe a motivating video instead. To do yoga, devote yourself to creating other material forms.

6. Don't Use the same title for multiple content

Don't Use the same title for multiple content

Mimicking similar titles across the entire content on the website is not a good strategy. This is a mistake that website owners make.

When you use the same title on different pages of your website, it becomes more difficult for search engines to recognize the variety of content contained in your website. It is a well-known fact that people use long-tailed keywords as headlines for posts on their blogs. But the problem is that they use the same long-tail keyword title for multiple articles in a row. You should never do this.

7. Do not copy external content

Imitating pieces of content on different pages of your website gives you neither value nor harm. You will have trouble doing the same process with external material. It searches for spiders that make it difficult to identify syndicated content. Eventually, your website may lose its ranking on Google (or may even get fined.)

Final words
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