SEO Tools to Boost your Search Engine Rankings

SEO Tools to Boost your Search Engine Rankings

Have you ever thought how to get your website on the first page of search results? Of course you have. Every small business wants to be found online, but it is not always an easy task.

Website traffic does not follow the dream zone, "If you make it, they will come." You can build a killer website, but if you are not using search engine optimization (SEO) techniques, your online bleakers will remain. Empty it.

What is SEO? This is a way to improve the visibility of your website, so it appears in search results. By making specific changes to your website you can systematically increase traffic and please the Google gods, so your site is listed when people search using certain keywords.

To help boost your rankings without calling in a webmaster, here are six free SEO tools for the time-bound business owner:

1. Google Trend

Google Trends is a go-to keyword tool. You can see how search queries change over time when people search your keywords and compare different words or phrases to see which one is the best.

Suppose you run a hardware store and you want to increase sales of shovels this winter. When people search for a shovel online, do they search for a winter shovel or snow shovel? Compare the two using Google Trends. Here's what you can see:

According to the chart, people search for snow shovels more often than winter shovels. The chart shows you when people search for words. In this case, it is no surprise that the winter months occur when the term is most popular.

You can also take a glance at a regional breakdown that shows you where the search terms are preferred.

With this information, you'll use the phrase 'Show Shovel' on your website and blog posts to extend traffic.


This tool shows you how a search engine views your site. It takes your site all the way down to the bottom level without any fancy fonts, headers, or images, and displays relevant SEO information. By looking at your site in this way, you can see what needs improvement.

All you have to do is enter your URL in the site, no additional download is necessary.

3. Screaming Frog

What SEO problems do your website face? Not sure? Turn to the screaming frog. Free for the first 500 URLs, this tool crawls your site looking for SEO hurdles and provides reports of problem areas.

The tool looks for broken links, missing metadata, oversized files and pictures, duplicate pages, and internal links, just to call a couple of. Think of it as SEO audit. Use the results to enhance your site and SEO.

4. GTmetrix

How fast does your website load? Do you have one or two pages on your site that take too long to come up? Sluggish page speed can hinder SEO. Site speed plays a role in search engine rankings, so you want to double the speed of your site with GTmetrix.

Just enter your URL into the site and you will get a page speed score and a list of ways to improve it. For example, it may suggest resizing images to improve load time.

5. Rank checker

Where does your website appear in search engine results? Find out with rank checker. This tool will show you where your site appears and gives you suggestions to improve it.

You can install a button on your toolbar so that you can easily access this information whenever you want. It will take time for your site to move up the ranks, but with this tool you can keep an eye on where you stand.

6. Responsive Design Testing

How does your site look on a smartphone? Search engines give preferential treatment to websites that look great on all devices, regardless of their size or orientation.

Use responsive website design to ensure that your website looks fast on every device. This design depends on each device, so you do not need to create multiple sites.

Not sure if you have a responsive design? To find out, put your website in the Responsive Design Test. If you do not have a responsive design, consider updating your site or getting help from professional designers at our partner deluxe.

Final words
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